A New Chapter Begins
We are absolutely thrilled to announce the launch of our newest brand — True Clothing, now live at trueclothing.com.au.
True Clothing isn't just another apparel brand. From day one, we set out to build something that goes beyond great design and quality garments. We wanted to create a brand that gives back in a meaningful, transparent, and community-driven way — and that's exactly what we've done.
The Giving Program: 30% of Net Profit, Your Choice
Here's what makes True Clothing different. Every single purchase contributes to something bigger than fashion.
Here's how it works:
- Shop the range — Explore our collection of thoughtfully designed, high-quality apparel at trueclothing.com.au.
- Nominate your charity at checkout — When you place an order, you'll have the opportunity to nominate the charity closest to your heart. It could be a local community organisation, a national cause, or an international charity — the choice is entirely yours.
- The most nominated charity wins — At the end of each financial year, we tally up every nomination. The charity that receives the most nominations from our community receives 30% of our yearly net profit.
That's not a marketing gimmick. It's a commitment baked into the DNA of the brand. When you shop with True Clothing, you're not just buying clothing — you're casting a vote for the cause you believe in.
Why We Built This
As a business, we've always believed that success is measured by more than just the bottom line. True Technology has grown because of the trust and support of our community, and we wanted to find a way to channel that growth into something that creates real, tangible impact.
True Clothing is our way of saying thank you — and of putting our money where our values are. By letting our customers decide which charity benefits, we're putting the power of giving directly into your hands. It's fashion with purpose, driven by the people who wear it.
Transparency You Can Trust
We believe that a giving program only works if it's transparent. Here's our commitment to you:
- Real numbers — 30% of yearly net profit is calculated honestly and transparently at Australian tax time each year.
- Your voice matters — Every nomination counts. Whether you're the first or the ten-thousandth customer to nominate a charity, your choice is recorded and counted.
- Community-driven — We don't pre-select charities or limit your options. You nominate the organisation that matters to you, and the community's collective voice decides where the money goes.
Explore the Collection
The True Clothing launch range features premium, everyday essentials designed to look great and feel even better. Every piece is crafted with the same attention to quality and detail that you've come to expect from us — because doing good should never mean compromising on style.
Head over to trueclothing.com.au to explore the full collection, and don't forget to nominate your charity at checkout.
Join the Movement
This is just the beginning. As True Clothing grows, so does the impact we can make together. We're excited to see which causes our community rallies behind, and we can't wait to share the results with you at the end of the financial year.
So, what are you waiting for? Shop the range, nominate your charity, and wear what you believe in.
Visit trueclothing.com.au to start shopping →
Together, we can make every purchase count.
— The True Technology Team
